PRrag

John Guilfoil's Blog

  • Home
  • PRrag, eh?
  • Clipfile
  • Contact
  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Vimeo
  • YouTube
You are here: Home / 2006 / Archives for June 2006

Archives for June 2006

Boostaroo Revolution

June 8, 2006 by John Guilfoil

There’s a gadget in the portable music market that seems to be creating a niche buzz and has even managed to find it self covered in the New York Times.

It’s called Boostaroo Revolution and it is being hailed as a small, portable, high definition all-in-one audio product that will take your iPod (or any other audio player) to new heights. Revolution creates up to a 400 percent increase in volume and a reprocessed sound experience out of this one small package.

Interestingly enough, the company claims the product helps prolong the life of your audio player’s batteries by raising the volume on the Boostaroo side. Boostaroo Revolution also features two headphone ports with independent amplification for both ports so you can share your audio product with someone else and you’ll both have the same sound experience.

So why is the public relations initiative working here? Where’s the buzz coming from? Michelle Moody of Moody and Associates handles the public relations for UpBeat Audio, maker of the Revolution. The Boostaroo revolution has gotten mostly positive reviews including the Times article. Maximum PC gave it a 7 and a detailed review but warning consumers against using low impedance headphones. PC Magazine rated Revolution 4/5. The public relations efforts of Boostaroo have also genearated coverage in Delta Sky Magazine, Parade, IGN, CNET and many independent online sources. Gizmodo has covered the Revolution as well. Besides it’s Times coverage, the Revolution has also been covered by the Washington Times’ Mark Kellner who said the product was “one of the nicest items I’ve seen.” The Rocky Mountain News out of Denver also featured it recently.

Credit goes to Moody and Associates for being able to generate coverage. UpBeat announced the purchase of the rights to the original Boostaroo audio amplifier and splitter line of products on April 3, 2003 and has been marketing the products since. In October of 2005, Moody announced the Boostaroo Revolution and here we are today.

The Boostaroo Revolution is also a neat little gizmo. It does what it says it’s going to do; it draws very little power from its miniscule AAAA batteries; and it is versatile—not committed to any one product. Not only can you use the product with an iPod, but you can also use a Revolution on your laptop to get more out of your soundcard or to boost that old portable CD player. At $59.99, it’s a little pricey, (the price has come down actualy) but it might be the right buy if you’re looking to get more out of your hulking headphones on your little bitty Nano.

Boostaroo Audio Amplifier and Splitter

Wii’re gonna fail.

June 6, 2006 by John Guilfoil

The Nintendo Wii's newly designed controller.I don’t buy it.

I like the small controller. I like the backward compatibility. I even like the concept and active movement by the player. But I don’t buy it.

Let me say for the record, I hope it does well. I hope it’s a success. I even hope it is the new revolution in video gaming. But there is no way Nintendo Wii will be a mega-hit in the United States.

Nintendo has a whole iPod-looking web site up right now dedicated to their new, small form factor game console. They have gone back to their roots with signature franchises like Super Mario, Metroid and The Legend of Zelda. This is no surprise, Nintendo always phones home when it’s taking a risk. Two Italian guys, some swords and Excite Bike (Excite Truck in Wii’s case) didn’t save Gamecube, and nothing is going to make Wii an American hit on the scale of Xbox, Xbox 360, and all the numerical Sony platforms. The Public Relations Guys and Girls on all sides are trying to chip away at public opinion as we speak.

Wii has had plenty of publicity. Most videogame consoles tend to generate a fair amount of buzz. Nintendo clearly beat Sony in public relations efforts at The Electronic Entertainment Expo or E3.

E3 is often the soapbox that media corporations use to unleash their latest and greatest onto the world. For all intents and purposes, Nintendo swept the hype awards.

Here are a few peaks at what E3 looked like if you weren’t there.
Wii Promo Video 1
Wii Promo Video 2
Wii Tennis demonstrated

Sony’s E3 experience (positive version)
Warhawk for Playstation 3
Metal Gear Solid 4 Preview. They should have gotten the English-speaking actors for E3.

But,here is the reaction some people are giving Sony’s E3 showing

Sony gave a release date, November 17, 2006. They gave a price, which is expensively $499-$599 depending on the hard drive configuration. They’re even offering their complete online gaming experience for free.

Maybe this is why their marketing initiative flopped at E3.

Sony gave too much away—despite the price of the Playstation 3, which I expect to drop by $100 before the launch. They said, here it is, it’s great, here’s when you’ll get it and here’s everything you’ll get.

Take another look at the first Nintendo Promo Video. No prices; no exact release date. All you’re getting here is a high energy video in a high energy booth at E3 that teases the assembled journalists so that they’ll want more.

Sony put motion sensors into their new controller—in effect this could be better than the Wii controller because no external hardware will be required by the Playstation 3. However, they kept the exact same looking “dual shock” design that the original Playstation had. Wii’s controller is different it looks like nothing you’ve ever seen before. Thus, you want to touch it, feel it and get to know the Wiimote. It may offer absolutely sub-par gaming, but it’s different and journalists love different.

So, Nintendo won the public relations battle at E3 over Sony. Nintendo gets a point.

In other news, Molly Smith, senior director of communications and brand development, one of the top public relations officials at Sony, quit June 1. Gamespot reported that the departure came as the result of changes being made at the public relations level, which included bringing in a former THQ executive.

A problem of specs

Simple problem: Wii only supports up to 480p resolution. Xbox 360, released over a year before the Wii will be launched, already supports 1080i resolution. All Xbox 360 games run at a minimum of 720p. Gamepro confirmed what I had suspected as well, Wii will have no digital audio port. This means you’re limited not only to low resolution graphics (and trust me, 480p will be low resolution by the end of the year) and two channel audio. And as nice as Prologic is, it is still just two chanels of red/white RCA plug audio.

Playstation 3, according to Gamespot will feature support for up to 1080p resolution and will boast built-in HDMI ports (NOTE: this has changed and the $599 version will have HDMI and the $499 model will not) and optical digital audio supporting Dolby Theater Sound.

Nintendo Wii will not feature built-in DVD video support. An external dongle will be required. Playstation 3 will support not only DVD but next generation Blu-ray technology. Playstation 3 will be the only console at the time of release to support that technology.

Xbox 360Nintendo Wii
An Xbox 360 and a Wii screenshot of EA Sports’ Madden NFL 2007.

Nintendo boasted their new and unique style of gameplay. Nintendo president Satoru Iwata lays out the philosophy:

With each passing year, video gaming has become an exclusive experience. The complexities of some of the newest games have alienated those who used to play games with their entire families. Wii changes all that. Nintendo has created the most inviting, inclusive video game system to date. Thanks to our unique controller, anyone of any age or skill level can pick up and play games on Wii.

I have to say, I agree. Look, when Doom came out in 1994, it basically created the three-dimensional action genre that we know today. And I played that game so much that I am sure arthritis is in my future. But it was simple. Arrows to move, control to shoot, space to open doors. If you really wanted to get creative, you could hold down the Alt key to move side-to-side. Atari featured one button and a joystick to move; NES was two buttons; Sega Genesis was three; Super Nintendo four, and added two on top, and it has risen exponentially since. Nobody is going to argue that gaming has gotten complex.

The learning curve has definitely risen, but this is the price you pay for a better gaming experience. I can play John Elway’s Quarterback for the NES. It features the blue guys versus the red guys. EA Sports has a contemporary solution for modern consoles in Madden NFL 2007.

Sometimes, you have to learn how to fly before you’ll be ready to take off.

The trade off with Wii is that you get easy to play games with obsolete graphics and sound technology. Some people in this country are willing to pay $6,000 for a gaming PC because they want the best possible graphics and sound technology. Price point is not going to make of break any videogame console in 2006.

Conclusion

The Playstation 3 has what gamers want, great graphics and great sound. Pair that with the selection and variety of games available to the Playstation users, and you have a winner. American gamers are simply not ready to use their other senses in gaming yet, especially when Wii isn’t even trying to max out the visual and audible parts first.

The end result will be in the demographics. Nintendo is marketing to the “masses,” otherwise known as people that don’t currently play games. Sony is marketing to gamers, and gamers want digital audio and high definition video right now.

Here is what I do believe.

Nintendo Wii will gradually continue to be hyped until its release in late fall. It will be priced below the Playstation 3. It will sell very well during the holiday season among families with younger children, new to gaming. It will sell well among hardcore gamers in the 18-28 age range.

It will be one of the most amazingly modded systems of all time.

There is so much potential among those that want to convert to “moving games” that I certainly think that you’ll see baseball bats, golf clubs, guns and more that employ the Wii technology. I think standup “arcade-style” mods of the Wii will come about. A few, very motivated devotees will even create “Wii rooms” in their houses for a full spatial Wii experience. I think the Wii will fare much better than the Sega Dreamcast did, but I don’t think we’re on the eve of a revolution. I just don’t buy it.

Elite Journalism and Amateur Press

June 4, 2006 by John Guilfoil

Little doubt exists of the generational, ideological, and professional differences between two generations of journalists. The “old order,” shipping under the flags of the Washington Post, the New York Times, the Los Angeles Times, the Boston Globe, and the Wall Street Journal, clearly fears the emergence of new media and Internet amateur press in the most dangerous form of blogging. Hugh Hewitt, in January, did a good job illustrating the fear even at the most powerful bastion of journalism, Columbia University’s graduate school of journalism.The elite and respected program is undergoing a structural change in the form of a fledgling two-year Master of Arts in Journalism program targeted at creating well-rounded journalists who know a little about a lot.

Hewitt also goes to great pains to identify THE WORST MOMENTS in recent journalistic history; most notably “Rathergate” and Jayson Blair’s and Eason Jordan’s respective blunders. It is also true that staff reductions at “the big five” newspapers are taking place. The New York Times is cutting 500 of its 12,300 employees, and in Boston, rumors persist of cutbacks at the Boston Globe. Hewitt lays out the fact that even the tabloids are cutting jobs! The field is certainly changing, but one fact, one unmistakable, yet rarely admitted avowal remains unreported.

Journalism is not dying.

Just as a growing boy’s voice deepens, journalism as a living being is merely going through professional puberty, and new media like blogging exists to fill journalism’s broadening shoulders. The “elite media,” which I understand is not a favorable term, have controlled journalism from the standpoint of honorable, gentlemanly ritual since before television or the printing press were a twinkle in their parents’ eyes. The mainstream media, like two (five) moguls playing golf at $1 million per hole, have always seemed to come out ahead. The goal: just enough wit to avoid pretension and just enough controversy to allow themselves to cover the war, letting the people know which side they are on but never letting on that they’re carrying a rifle.

The mainstream media is assuredly but not wholly leftist. The fortunate facet of this system was always that it was never a big secret that Jeff Jacoby is on the right and nearly everyone else is on the left. Despite a greater mass on one side, what both sides fear according to Hewitt, is being replaced by new (read: free) media available on the Internet written by people who the old basically consider amateurs. And more importantly, these “amateurs” have little or no regard for the legacy of the elite.

Blogging is nothing new. The first popular weblogs emerged in 2001 and gained power and prestige during the Trent Lot/Strom Thurmond controversies of 2002 when Lott, at a party honoring the senior senator, suggested that the United States would have been better off if he were elected president. Blogs spun this as a passive endorsement of racial segregation, and even though Lott’s comments were made a media-rich function, no major outlet picked up on the implied controversy until the millions of visitors reading weblogs forcibly grabbed their attention. The start of the war in Iraq most boldly and firstly illustrated the diversity of new media weblogs. Leftist and rightist bloggers have taken calculated and nearly equal stabs at each other throughout the wartime.

Now, blogging is not the natural enemy of print journalism. While it has become increasingly more mainstream, its intentions and indeed its eventualities will not lead to the destruction of the newspaper. At this stage, Hewitt aptly details that the bloggers are becoming very good at investigative journalism. Like it or love it, this means nothing in the grand scheme of journalism, which, again, is not dying. The problem as it exists today is that the blog is treated more like the Blob than a legitimate journalistic source. Was not the first “blog” the giant scoop nexus that is the AP wire? Weblogging is merely a whole lot larger and decentralized.

The journalist’s background is much less important than the validity of the story being reported on. Dan Rather, once the most trusted and unquestioned journalist in the American living room, was derailed by invalid information. However, Andrew Sullivan, who is by no means a household name, remains unfettered as a blogger. With the sheer freedom of Internet self-publication, blogging faces the hitch of brash opinionism and, of course, out and out lying, but nonetheless, mainstream journalism can draw from the plentiful waters of the weblog as useful sources of information.

I do believe that this will happen.

As bloggers continue to put out investigative stories at an impressive pace, validation techniques will improve to the level by which the “elite media” can start to source them on a wide scale. Technology is a road that old journalists fear to cross. But, as the chicken needs to get to the other side, (last bit of jargon, I promise) the Wall Street Journal simply cannot ignore the fact that nearly 1/3 of their total paying subscribers are online readers who receive the internet/e-mail version of the newspaper. Even Hewitt cited Facebook, an immensely popular college networking portal, in The Media’s Ancien Régime.

Everette Dennis broadens the definition and approach to news decision-making in a coauthored book, “Media Debates.” Dennis claims that:

  • News is a highly complex formulation that requires the best intelligence and a thoughtful strategy for professionals to fashion it properly.
  • Editors and reporters are elitists, unrepresentative of their readers and viewers and unable to act effective on their behalf
  • A marketing approach to news is the most effective and efficient way to select
    and present news that is of interest to and pertinent for the audience. In such
    a system, market research findings, which indicate reader and viewer
    preferences, are used to decide news.

Now, Dennis’ argument throughout “Debates” is clearly cynical of the journalistic elite. I happen to not believe that market forces should decide what is news. One of the great factors of a free press is that they get to decide what they want to print or not print, and there are enough sources (and blogs) to cover the spectrum. Though, one point that I do take into account is that media research needs to be broadened. To this effect, it does not matter if the journalist is
elite or not. Their choice of graduate school does not matter when the news being reported is triumvirately relevant, valid, and interesting.

Similarly, the “elite media” do not have to worry about technology destroying the newspaper or the mass closure of media outlets. People will always read newspapers, even if one day, far away, they are no longer printed on paper and are subsequently merely news and not literally newspapers. People do read and watch the news, and the household name status of writers and anchors is not based upon their elite status but on their skill to deliver the product. Hugh Hewitt, himself, is not well known merely for his education. He is widely read because what he writes is widely readable. He writes an excellent story. Likewise, the popular television anchors have jobs because of their skill. Elite status plays into things only as far as elite education causes journalists to land high profile jobs, which is not a certainty.

I often read James Carroll’s weekly column in the Boston Globe. I don’t read it because I necessarily agree with what he has to say, and I often do not, but he is an excellent writer who is very well known among Globe readers. His column from earlier in the year, “Is America actually in a state of war?” is an intelligent commentary on the status of the nation. Moreover, it is a downright angry criticism of the Republican government. It is powerful writing that over a million people will read, but it is not elitist. Carroll, 63, does not fit the standard definition of the elite journalist. The priest-turned-journalist is merely a skilled writer with a proper education to enrich the skill set.

Elite status is not a requirement in this profession. Most journalists are beginning to realize this. Thus, just as there is clearly nothing wrong with a Berkley or Columbia Journalism education, likewise, nothing has stopped many of its professors from contributing to their own weblogs. The simple trade game continues, and while blogs jockey for position in the legitimate journalism world, the “big five” will live on with or without them, but almost certainly with.

Tada!

June 4, 2006 by John Guilfoil

Well here we go, the weblog. The bane of the elite media right? Well, the next article hopes to show this NOT to be true, but nonetheless, the blog has created a spin in journalism, the likes of which even the best public relations professionals have been unable to craft out.

And that’s where I come in. I am John Guilfoil and I have worked in media and public relations for 10 years. (Which, for me, is a much longer time than it sounds.) I started in 1997 when I became a software reviewer for Shareware Junkies, an old and respected software review portal owned by Mike Dulin. On the site, 156 of my reviews are still online including a very old review of the Opera Web Browserand nifty little games like THIS.

Many of the articles are short and to the point but it was a long time ago and I certainly hope that my verbosity has come to a point.

In 1999, I founded The Review Center which was maintained for five years before it was sold to it’s European counterpart a few years ago. That was my first real foray into journalism and the high technology field.

I have also contributed to Gamespot in the old days and served as a Geocities community leader back in the OLD days of the internet. Geocities is perhaps the biggest damn shame to ever come out of the dot-com bubble. It was a truly safe haven for all internet denizens, offering free webspace in a regulated environment. All that remains now is a shell of dead links and broken dreams.

The reason why the reviewcenter.com did not work as well as it should have (besides the fact that I often relied on free webmaster work from people that owed me favors…) was that it was not a full-time job for me or any of the other reviewers that wrote for it. This was the time when blogs were just starting out and at that time, weekly updates were not only normal, they were considered cutting edge. Today, a site like that needs to be updated several times a day to keep up with rapidly changing news and thousands of competitors trying to gain some sort of edge.

Now I work in freelance public relations and layout/graphic design.

This blog’s mission is to cover what is being covered. You’re going to read about the “latest hot topics,” but not just the topics themselves; this blog will trace the buzz back to it’s source, the public relations and advertising guys and girls! PRrag.com will analyze successful product campaigns, crisis management and advertising/corporate image campaigns and try to figure out why some work and some simply don’t.

You’ll also see a few traditional articles and pieces out of my portfolio and any graphic design jobs I work on.

So enjoy, and stay tuned!

By the way SHOP AT THE SHOP

  • « Previous Page
  • 1
  • …
  • 3
  • 4
  • 5
  • 6
  • 7
  • Next Page »

Archives

  • February 2014
  • December 2011
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • June 2009
  • May 2009
  • March 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006
  • August 2006
  • July 2006
  • June 2006
  • March 2006

Categories

  • blastmagazine.com
  • Blogs
  • Books/Literature
  • Breaking News
  • Business/Financial
  • Business/Financial
  • Cali 2008
  • Cali 2009
  • Computers
  • Electronics/Gadgets
  • Entertainment
  • Film/Theater
  • Gaming
  • Journalism
  • Media
  • News
  • Offbeat
  • People
  • Personal Notebooks
  • Politics/Culture
  • Portfolio
  • PRrag.com News
  • Public Relations
  • Sports
  • Technology
  • Television
  • Uncategorized

Copyright © 2025 · The 411 Pro Theme on Genesis Framework · WordPress · Log in