Whoever came up with the tongue-in-cheek talking fish advertisements on MBTA trains for Legal Sea Foods should be given a nice fat raise, maybe an award and certainly a promotion after the Boston Globe put them on page one and Fox 25 ran a two-minute video package focusing on the ads.
You can’t buy ad space on page one of the Globe. But Legal found out a way to get it there.
The news stories focused on minor controversy that arose when a T conductor complained about an ad that said “This conductor has a face like a halibut.”
Now Legal Sea Foods and its family ownership can smile because this is the best ad campaign they’ve ever run and everyone in the region knows about it.