The concept menu, afterHOURS, Boston.
Software used: Microsoft Word, Adobe Pagemaker 7, Adobe Acrobat 7 (for PDF only)
When this popular college club decided to redesign and rework its menu, this concept menu was designed as an 11″x17″ laminated, bar-style solution. Original terms included: “After-Burgers” and the wrap/roll concept allowing the customer to pick what they wanted and then choose a low-cal wrap or sub roll. The menu used the FuturaMdBT and ComicSansMS font families.
It was a great concept and a great club until this month when the hot food and customized drink portions were completely removed and a full-franchise Starbucks put in its place.