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UPS commercial

Does anyone else find it odd (or intriguing from a PR perspective)n that the new UPS commercials use music by a band called “The Postal Service?”

In News, Offbeat on January 15, 2007 at 01:14

3 Responses to “UPS commercial”

  1. Chelsea Lou on January 22nd, 2007 10:18 am

    I can’t decide if I like these commercials or not. Sure, white boards amuse me, and the guy’s kind of funny, but I don’t know how I feel about the concept that we as consumers need things spelled out to us. I don’t know. But the comments he makes just as the commercial’s fading usually amuse me.

    And I did notice that about the song. Everyone in the bar looked at me like I was a complete tool.

    -Chelsea Lou

  2. Scott R. on January 22nd, 2007 11:04 am

    I found the choice of music ironic as well. Is it me, or does this commercial look like an XPLANE (www.xplane.com)group session. Maybe Dave Strong should start billing UPS.

  3. Bill R on February 20th, 2007 7:45 pm

    It was part of a settlement: the UPS (US Postal Service) was put out by the band “encroaching” on their name. In return for letting them keep the name, they were allowed to use the song. The Iron & Wine version of the song was used for an M & M’s commercial, as well.

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