All those friends in high and far places are going to be that much harder to reach out and touch this New Year’s. According to a press release:
Airwide Solutions, the leading provider of mobile messaging infrastructure and applications, today announces expectations of an all-time peak in SMS volumes during the upcoming New Year’s celebrations. Volumes typically increase each year, but this year Airwide predicts higher than average increases in SMS volumes, particularly in countries with developing mobile networks, such as Eastern Europe, North Africa and parts of Asia. In addition to this, a number of Airwide’s operator customers are making improvements in their messaging infrastructure specifically for the coming festive peaks.
The release said that over 1 billion SMS text messages could be sent in the Dec. 31-Jan. 1 period.
This is especially true in developing nations and areas like China where cell phone use is growing fastest.
“While increased traffic provides great revenue potential for operators, it also presents the challenges of ensuring that the underlying infrastructure does not become congested while subscribers send these time-sensitive messages,” said Jay Seaton, CMO of Airwide Solutions, “and that the operators’ networks and subscribers are protected from mobile fraud, spam and other security threats.”