Blast Magazine has three (3) sports blogs: PSA, This is God Given, and Off the Record.
None of them are covering the Olympics.
In fact, the only serious coverage Blast has given the 2008 Summer Olympics in Beijing consisted of the three pieces I did on the American that was killed Saturday.
And this sample of the rest of our coverage: Bush watches beach volleyball — Drew more visitors than ALL THREE serious stories.
Why? Two reasons. First, the writers of those blogs don’t give a shit about the Olympics. Second, because nobody that reads Blast seems to give a shit about the Olympics.
Our readers seem to care about the men’s basketball team, the soccer teams, how many medals we won, and hot men and women. (Chicks LOVE Phelps)
Maybe we’re totally wrong. Yes, we’ll definitely cover anything big that happens or any further tragedy. But, for serious coverage, we put a big banner on the top of our sports page, linking to The Boston Globe’s absolutely awesome Olympics coverage.
And if I had that kind of web design talent, an Associated Press membership and a dozen or so reporters abroad … I’d still probably not have Blast cover the olympics. I’d have us go the Salon.com route and cover hard international news, like Dan Peleschuk did for Blast Sunday.