AT 38,000 FEET OVER TEXAS — I had the opportunity to pay $20 extra for today’s plane ride, part of Jet Blue’s (and every other airline’s) new efforts to suck every penny out of the overtaxed, overcharged, under-served American consumer, when I stepped up to the counter with two suitcases to check.

Glad to contribute, boys. This one’s for the economy!

At least they gave me free animal crackers.

John Guilfoil, writer of PRrag, is the Editor-in-Chief of Blast Magazine and a Boston Globe Correspondent.

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