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Legal Sea Foods should buy The Globe and Fox 25 a nice fruit basket

Whoever came up with the tongue-in-cheek talking fish advertisements on MBTA trains for Legal Sea Foods should be given a nice fat raise, maybe an award and certainly a promotion after the Boston Globe put them on page one and Fox 25 ran a two-minute video package focusing on the ads.

You can’t buy ad space on page one of the Globe. But Legal found out a way to get it there.

The news stories focused on minor controversy that arose when a T conductor complained about an ad that said “This conductor has a face like a halibut.”

Now Legal Sea Foods and its family ownership can smile because this is the best ad campaign they’ve ever run and everyone in the region knows about it.

In Journalism, Media, Public Relations on June 7, 2008 at 22:20

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