Yahoo! has shown its true colors, and they’re not Fox gold and blue.
CNN has reported MySpace drew more American website visitors in November than Yahoo!, for the first time ever. MySpace, the News Corporation-owned social networking site has been gaining on the giant Internet directory for some time now.
While this does raise serious concerns about the former king of the hill, the news may not signal the end of the line for Yahoo!. According to CNN:
a one-month change could represent an aberration. Furthermore, Yahoo’s page views could be diminished by the company’s growing use of Ajax technology for maps, e-mail and other services.
Yahoo!’s people were quick to defend the company, saying that they remained at the top of the web content world. New technologies may not yield more page views, but according to one Yahoo! spokeswoman, their reach has not necessarily been affected.
“Yahoo continues to be the overall Web audience leader with the largest number of unique users and most time spent online. The page view change in November is related to the use of Ajax and other Web 2.0 technologies across the Yahoo network,” Yahoo spokeswoman Nissa Anklesaria said to CNN on Tuesday.
News Corporation’s web holdings had a great overall month with IGN drawing a huge crowd of visitors when Playstation 3 and Nintendo Wii launched.