Kate Kelly of the Wall Street Journal quoted PRrag today in her article, “The Endless Summer Movie,” in the Weekend Journal section.
The article was about the increasing length of major Hollywood blockbusters, and is perfectly summed up in her lede:
“Checking your watch is becoming as much a part of the moviegoing experience as popcorn and soda.”
You’ll have to buy the paper copy of the Journal to see the quote, located on the chart on page W4, but the PR Guy is very happy to have had a chance to speak with Ms. Kelly, who writes the “Hollywood Report” for the paper. She has covered the latest major films and is currently hitting up the Comic-Con in San Diego.
If you can’t get your hands on the print copy, here is the quote:
“Two and a half hours is just too long for an adventure comedy about pirates,” writes Boston-based publicist John Guilfoil. “More time needed to be spent in the cutting room, taking out appendix-like scenes and clarifying the main point of the movie.”
Every public relations guy appreciates coverage.